UGC creators
Hiring UGC creators is slow,
and it caps how much you can test.
The normal way to get UGC is to find creators, brief them, ship them product, wait a week or two, and pay somewhere between one hundred and three hundred dollars per video. It works. The problem is that at that price and that pace you will test three or four hooks a month, and three or four is nowhere near enough attempts to find one that actually works.
The real cost is not the invoice, it is the sample size
A hook is not something you reason your way to. You find it by trying a lot of them and watching which one people stop scrolling for. Almost every brand running paid social is trying to find a winner with a handful of attempts, because a handful is all the budget and the calendar allow.
Ten creators at two hundred dollars each is two thousand dollars and about three weeks, for ten videos. If none of them land, you have spent a quarter of your year learning very little.
What forty a month changes
When new creative costs almost nothing to produce, you stop rationing attempts. Forty videos a month means forty different hooks, angles and openings, tested against each other rather than chosen in advance.
They are vertical, ready for Reels, TikTok and YouTube Shorts, and written for people who have never heard of you rather than for an audience that already follows you. They are yours to run as paid creative or to post organically.
When hiring real creators is still the right call
If you need a specific person with an existing audience to endorse you, that is influencer marketing and you should hire that person. This does not replace it.
If you need someone physically demonstrating a product that has to be handled to be understood, a real shoot is the honest answer. What this replaces is volume testing, which is the part that hiring makes prohibitively slow.
The smallest way to check
Ten videos, ten different hooks, one product, delivered within seventy two hours for two hundred and fifty dollars. That is roughly what a single hired creator costs, for ten times the attempts.
If none of the ten work, you have spent the price of one video and learned something. If one works, you already know what the next forty should look like.
Test Batch
$250one-time
Ten videos, ten hooks, seventy two hours. The cheapest way to find out whether this works for your product.
- 10 short-form UGC videos for one product
- A different hook on every one, not ten cuts of the same idea
- Vertical 9:16, ready for Reels, TikTok and YouTube Shorts
- Written for people who have never heard of you
- Yours to run as paid creative or post organically
Delivered within 72 hours as finished vertical files.
Questions
- Are these real people?
- The creative is produced rather than filmed with hired creators, which is exactly why forty a month is possible at this price. If you specifically need a named human endorsing you, hire an influencer instead.
- Do I own the videos?
- Yes. Run them as paid ads, post them organically, use them however you like. No per-use fees and no usage window.
- How fast is the first batch?
- The ten video test batch is seventy two hours. The monthly package delivers its first batch within seven business days.
- Can you run the ads as well?
- Yes, as a separate service covering Meta, TikTok and Google. It starts with a short call because it needs access to your ad account.