Meta ads
Your Meta ads did not stop working.
They ran out of creative.
An ad set does not usually fail because the targeting broke. It fails because the same three videos have now been shown to the same people twenty times, frequency climbs, cost per result climbs with it, and there is nothing new to rotate in. Most agencies manage the account and then ask you for more creative. I make the creative and run the account.
Why creative and media buying are usually split, and what it costs you
The standard arrangement is that a media buyer manages your campaigns and you supply the videos. That works until the winning ad tires, which on Meta is often two to three weeks. Then the buyer is optimising a budget with nothing fresh to spend it on, and you are being asked for assets you have no way to produce at that speed.
The gap between "this ad is dying" and "we have a replacement ready" is where most accounts quietly lose money. Nobody is at fault. The structure guarantees it.
What is different here
The ad creative is produced in house and the campaigns are run against it, so a fatiguing ad is replaced the same week instead of waiting on a shoot. New angles go out continuously rather than in occasional batches.
Hooks are tested against each other rather than guessed at in advance. Winners get budget, losers get replaced, and the next batch is written from what the data said rather than from taste.
What stays yours
Your ad account stays yours, on your payment method, with your data. Access is partner access through Business Manager and nothing more. The ad budget is paid by you directly to the platforms and is never part of the fee.
You get weekly reporting on spend, cost per result and what changes next week. If you stop, access is removed and everything built stays on your account.
What will not be promised
No return on ad spend figure, no guaranteed cost per acquisition, no revenue number. Nobody can honestly promise those, and anyone who does is either guessing or telling you what you want to hear in order to close.
What is guaranteed is the management, the testing, and a continuous supply of new creative. The first month is testing. Months two and three are where the winners get scaled.
Paid Ads Management
$1,000/month
Ads management starts with one short call, because account access should never be handed over from a buy button.
- Meta, TikTok and Google Ads campaign management
- New ad creative every week, produced in house
- Continuous hook, audience and budget testing
- Weekly reporting on spend, cost per result and what changes next
- Your ad account, your card, your data. I take partner access only.
- Ad budget is separate and paid by you directly to the platforms.
Starts with a short call and partner access. Minimum $3,000/month ad spend.
Questions
- Do you run TikTok and Google as well as Meta?
- Yes. Meta, TikTok and Google Ads. The same creative library feeds all three, which is most of the advantage.
- Is there a minimum ad spend?
- Three thousand dollars a month. Below that there is not enough data to make decisions on, and the account underperforms for reasons that have nothing to do with the work.
- Do you need my login?
- No. Partner access on your Business Manager. Your card and your data never leave your own account.
- Can I buy the creative without the management?
- Yes. The production package is forty videos a month delivered as files, and you run them yourself.